About Us

Julia Jones

I’m often asked why Iceland is so special. Over the years I’ve added to the list, starting with the beauty and quality of the light, my sense of insignificance as a human being in such huge landscapes and the experience of being so very cold on my first trip up onto the Myrdalsjökull glacier! Others include hot rivers, no sunsets and the ability of Icelanders since settlement to live in such a challenging location. See you there!

The early years

In 2010 when I started Iceland Traveller, I’d already spent 10 years visiting Iceland as often as I could with school, various Girl Guide groups and for research. I knew that there was a different, authentic Iceland that I wanted to make available to share with my customers. This Icelandic experience would be one that would go way beyond having to be hardy, rugged and a lover of the outdoors in order to enjoy being there. Iceland has so much to offer if you know where to look. And I do!

That first decade of travelling to Iceland revealed to me a nation with a fascinating culture, history and sense of identity inextricably linked to landscape, weather and geological activity. Since then, I’ve travelled extensively in Iceland, meeting small producers and suppliers, staying in numerous hotels, guesthouses, cottages, farms and hostels, knocked on the doors of interesting looking businesses and made a great many wonderful friends along the way. All of this, plus my own devotion to attention to detail has contributed to the business that is Iceland Traveller.

Sharing the magic

To enjoy the beauty and magic of Iceland, we offer the full range of travel services: excellent road trips, guided tours, independent itineraries and occasional ‘Journeys with Julia’ for people who’d like to see Iceland with me and usually with a bit of a twist.

As a Geographer, ex-teacher and former Girl Guide leader, providing enriching, educational and really enjoyable group travel is also very much a part of our offering. We encourage an outdoor and experiential approach to enjoying Iceland at any time of year, always in the company of Icelandic guides and with challenge and adventure if required.

We remain a small business but with an extensive and expert knowledge of Iceland. Registered as members of the Travel Trust Assocation we guarantee 100% financial security to our customers and ATOL protection on our holidays. Any contact to our office is direct to one of us and we’re always happy to call back, whatever the time zone!

Yvonne Peach

After creating a Girl Guide Winter Adventure with me and Iceland Traveller in 2011, Yvonne succumbed to the Iceland bug and joined the team in January 2016.  With first-hand experience of international travel for children and young adults, she works with schools and uniformed groups to ensure that they have the adventure of a lifetime, taking care that the individual needs of all members of the party are fully met. Yvonne travels to Iceland regularly, both with her own Guides and with me when we go to explore new places.

Glyn Jones

Glyn is my husband and fellow director of Iceland Traveller He’s travelled in Iceland regularly, and has obligingly lived with my transition from teaching to tourism. Although we didn’t expect to be in the same profession,  he is now a qualified Blue Badge tour guide, driving and guiding in and beyond the UK having the same quirky curiosity for England that I have for Iceland. For journeys between the USA and Europe, we are a one stop shop for a holiday that includes Iceland and the UK.  For more about Glyn,  see Jolly Good Tours.

Anne Mills

Anne joined me in 2013 using her previous BBC skills to research and develop the resources we need to keep up to date with life in Iceland. Whether it’s a new hotel, the dates for a festival or an interesting or quirky foodie development, we rely on Anne to keep us informed.

Our Icelandic Partners

Our excursions and activities are run by our Icelandic partners, all known to us personally and each with their own specialist business.   We have participated in nearly all the activities we offer and have stayed in the majority of the accommodation we recommend.  Whenever we visit Iceland, we aim and check out new places to stay and new things to do.  For private groups, our tour guides are fully qualified through the Icelandic Tourist Guide School.