So after reading Julia’s last post about the Secret Life of Walter Mitty, has anyone seen the film yet? I’ve seen it and I really enjoyed it – but what’s stuck in my mind is the way that they spent a portion of their marketing budget.

Casey Neistat is a film director, working in New York from his wildly functional studio. As the video will tell you, he was responsible for $25,000 worth of 20th Century Fox’s cash and he spent it in a pretty inspiring way.

 

So whilst not strictly to do with Iceland, I felt I had to share it. Let me know what you think!

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